05
05
05
Merit Circle
Merit Circle
Merit Circle
Client
Client
Merit Cirle & DEPT
Merit Cirle & DEPT
Type
Type
UX Design
UX Design
,
,
Wireframing
Wireframing
Year
Year
2025
2025
Subject
Subject
Architecting a One-Stop Hub for the Future of Web3 Gaming
Architecting a One-Stop Hub for the Future of Web3 Gaming
the challenge
As Web3 gaming exploded, a massive gap emerged between expensive NFT assets and the gamers who wanted to use them. I partnered with Merit Circle to reinvent how gamers access these "scholarships." The goal was to transform a complex financial transaction into a seamless community experience.
the insight
Through deep immersion in Discord channels and interviews with global gamers, we found an "uncomfortable truth": the technical barriers of hardware requirements and ID verification (Onfido) were alienating the very "digital-native" users the platform needed.
the solution
Lowering the Barrier: We streamlined the scholarship application flow, integrating complex tools like Onfido into a "human-centered" interface that reduced user friction. The Gaming Ecosystem: We moved beyond a simple application site to build a modular "Omnichannel" home where users can launch games, watch streams, and manage assets in one place. Stakeholder Synergy: I acted as the bridge between in-house PMs, Visual Designers, and the Merit Circle PO to ensure the product was both technologically feasible and brand-aligned.
the impact
A Unified Vision: Delivered a comprehensive "Modular design system" that allowed the platform to scale and eventually evolve into Onbeam. Cultural Relevance: Successfully created a "passenger experience" for gamers that treated them as a community rather than just scholarship applicants.
the challenge
As Web3 gaming exploded, a massive gap emerged between expensive NFT assets and the gamers who wanted to use them. I partnered with Merit Circle to reinvent how gamers access these "scholarships." The goal was to transform a complex financial transaction into a seamless community experience.
the insight
Through deep immersion in Discord channels and interviews with global gamers, we found an "uncomfortable truth": the technical barriers of hardware requirements and ID verification (Onfido) were alienating the very "digital-native" users the platform needed.
the solution
Lowering the Barrier: We streamlined the scholarship application flow, integrating complex tools like Onfido into a "human-centered" interface that reduced user friction. The Gaming Ecosystem: We moved beyond a simple application site to build a modular "Omnichannel" home where users can launch games, watch streams, and manage assets in one place. Stakeholder Synergy: I acted as the bridge between in-house PMs, Visual Designers, and the Merit Circle PO to ensure the product was both technologically feasible and brand-aligned.
the impact
A Unified Vision: Delivered a comprehensive "Modular design system" that allowed the platform to scale and eventually evolve into Onbeam. Cultural Relevance: Successfully created a "passenger experience" for gamers that treated them as a community rather than just scholarship applicants.
